Hispanics Are A Boom in College Education according to Datamark and Latinolandia

Hispanic markets an "untapped" gold mine for
post-secondary schools

Post-secondary schools should be very interested in
Hispanic growth trends. According to the latest U.S.
census, 35 percent of Hispanics are under 18, compared
to only 25 percent of non-Hispanic whites. One in five
U.S. children under 18 is Hispanic. In addition,
Hispanics account for about half the growth in the
United States since 2000, primarily due to higher
birth rates.

Nearly half of Hispanics are high school graduates or
have some college, versus about 56 percent of
non-Hispanics. In a nutshell, Hispanics comprise a
prime target audience for post-secondary schools.

Schools should also be aware that Hispanic growth is
nationwide and not only concentrated in places such as
California, New York and Florida. For example, there
are more Hispanics in Cook County, Chicago, than in
Arizona or New Mexico.

According to LatinoLandia USA President, Joseph
Albonetti, even though most school-age Hispanics
become proficient in English, it is still important
for companies to reach out to them in Spanish. "No
matter if their heritage is Mexican, Colombian, Cuban
or Puerto Rican, Latinos generally maintain very close
ties to their families and their culture," Albonetti
explains.

"About two-thirds of Hispanics prefer Spanish at
home," he adds, "although most speak English at work
or school. Hispanics are more receptive to marketing
materials in Spanish or bilingual, because they see
information written and targeted to them in Spanish as
showing respect. They share it with their families,
who always influence important decisions."

LatinoLandia USA® is an industry leader in strategic
marketing to diverse groups comprising the U.S.
Hispanic market, developing award-winning Hispanic
marketing plans nationally. Their clients include Del
Taco and the Los Angeles Angels major league baseball
team. To better assist its school clients in
recruiting Latino students, Datamark has joined in an
exclusive agreement with LatinoLandia USA.

Success in Hispanic marketing requires intimate
knowledge of Spanish cultures and U.S. markets.
LatinoLandia USA's seasoned staff are experts at
integrating culturally relevant programs in print,
radio, TV, interactive, direct mail, public relations
and even grassroots promotional events.

The Datamark/LatinoLandia USA partnership combines the
strengths of both industry leaders to assure schools
stay competitive and meet the needs and demands of
Hispanic education markets.